A method, not a campaign calendar.

A working call with the strategist who would run your account — not a salesperson. We want the commercial picture: what you sell, the margin, the sales cycle, what has already been tried and what the number actually needs to be. You leave the call with our honest read, whether or not it leads anywhere.

With read-only access to your accounts we audit media structure, the conversion path, tracking integrity and lifecycle coverage. The output is a written baseline: what is working, what is leaking, what cannot currently be measured at all, and what we would fix first.

A written scope of work: deliverables, the named team, cadence, the single primary metric, the fee and the cancellation terms. Nothing is ambiguous and nothing starts before both sides sign. Media budgets stay in your accounts and are paid directly by you.

Delivery in two-week increments: tracking first, then the conversion path, then media and creative. Tracking always comes first — launching spend against broken measurement is how agencies buy themselves six months of unfalsifiable excuses.

A written update every week, a working session every month, and a formal review at the end of each 90-day cycle where we decide together what scales, what is rebuilt and what stops. Cycles continue month to month, cancellable with 30 days' notice.